In the same way creativity is being redefined in the modern age, so too is diversity.
But the agency landscape has it own unique and specific requirements and urgently requires a rethink.
It remains a fact that the inhabitants of the advertising industry are predominantly; white, male, middle-aged and university educated. This poses a number of questions not just for the industry but for the brands they serve.
How can such a heavily biased group be expected to create a rich and diverse agency environment? Science and tradition too often dictate a natural propensity to hire people to whom we relate to.
How can graduate schemes provide agencies with people with diverse backgrounds, especially as post-graduate learning has now become a premium product itself?
How can parity of pay and reward be addressed from the boardroom down? How in this age can sex, age or race dictate how much a person is paid?
The challenge and changes need to take place at every level across the agency. Change will take time, finding a balance between the ultimate levels of diversity and working out what’s right for the DNA of the business being fundamental.