Opinion posts

Biological Business

April 24 2017

The Blueprint has teamed up with our friends at Contagious to host a quarterly series of get-togethers, called Working Dinners. The goal is simple: to create a forum within which we challenge and listen to some of the brightest and most influential minds in the UK communications business. 

Held in the private dining room of a Soho restaurant, each of these sessions invites a specific group of practitioners to gather for a candid, constructive conversation on the current state of the industry. The purpose for The Blueprint is to understand emerging patterns and priorities which further enable us to meet the capability needs of our clients, head-on. 
The first Working Dinner of 2017 featured an all-star group of chief operating officers from a broad mix of the UK’s top creative agencies, including: AMV BBDO, Edelman, Grey, Karmarama, R/GA, Saatchi & Saatchi and VML. 

Over three courses, the group tackled some of the key challenges and opportunities facing their businesses.
In the true spirit of collaboration, we thought you might find it interesting and useful to review a summary of the discussion.

The following 3 articles explore those conversations and the key takeaways...

Swimming Upstream

April 24 2017

Michael Farmer’s book, Madison Avenue Manslaughter, predicts a stark future for advertising agencies, facing tougher workloads and lower fees. This has forced industry leaders to explore new revenue models and we investigate them here.

Doing it on Purpose

April 24 2017

We talk about our adopted purpose: every time we place a senior hire, we place a child refugee into foster care.


June 03 2016

Diversity is not a ‘street dance’ group – agency head brings ‘more diversity’ to the office.


June 03 2016

Our managing partner, Gareth Moss, talks about why diversity has become such a focus within the agency landscape.

What is capabilities planning?

June 03 2016

We feel very privileged at The Blueprint, week in, week out we have the opportunity to talk with and hear the ideas of some of the most inspiring leaders in the industry.

Going all the way

July 29 2015

Our founder, Gareth Moss, was asked by The Drum to report on his favourite talk during the recent Cannes Festival of Creativity.