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Kamal's Story

October 06 2017

Like every progressive company, The Blueprint has a brand purpose beyond what we do every day.

I’m proud that every time we place a senior hire, we also place a child in need into foster care. In this post, we wanted to raise awareness for helping Syrian refugee children in the UK.

Pirates vs the Merchant Navy ii

July 28 2017

"Are the generalists at management consultancies outmanoeuvring the specialists at creative agencies?" This was one of the points of view from our recent Working Dinner. Contagious have interviewed the diner responsible and written this entertaining article.

Pirates vs the Merchant Navy

July 25 2017

The Blueprint has again teamed up with our friends at Contagious to host a quarterly series of get-togethers, called Working Dinners. The goal is simple: to create a forum within which we challenge and listen to some of the brightest and most influential minds in the UK communications business.

Held in the private dining room of a Soho restaurant, each of these sessions invites a specific group of practitioners to gather for a candid, constructive conversation on the current state of the industry. The purpose for The Blueprint is to understand emerging patterns and priorities which that further enable us to meet the capability needs of our clients, head-on.

The second Working Dinner of 2017 brought together creative leaders from a broad mix of top agencies and /consultancies, including: Isobar, Oliver, Accenture Interactive, Possible and Tribal.

Over three courses, the group tackled some of the key challenges and opportunities facing their businesses.

In the true spirit of collaboration, we thought you might find it interesting and useful to review a summary of the discussion.

The following 3 articles explore those conversations and the key takeaways...

Are Awards Shows Worth It?

July 25 2017

After Publicis Groupe’s seismic announcement that it was pulling out of all awards shows in 2018 to focus on developing an AI tool, it felt apt to discuss the value of Cannes.

Unstereotyping Advertising

July 25 2017

Prompted by Unilever’s #Unstereotype proclamation - that it will strive to portray different people in more progressive ways within its ads - the group of diners at The Blueprint’s Working Dinner discussed discrimination within the ad industry.

Biological Business

April 24 2017

The Blueprint has teamed up with our friends at Contagious to host a quarterly series of get-togethers, called Working Dinners. The goal is simple: to create a forum within which we challenge and listen to some of the brightest and most influential minds in the UK communications business. 

Held in the private dining room of a Soho restaurant, each of these sessions invites a specific group of practitioners to gather for a candid, constructive conversation on the current state of the industry. The purpose for The Blueprint is to understand emerging patterns and priorities which further enable us to meet the capability needs of our clients, head-on. 
 
The first Working Dinner of 2017 featured an all-star group of chief operating officers from a broad mix of the UK’s top creative agencies, including: AMV BBDO, Edelman, Grey, Karmarama, R/GA, Saatchi & Saatchi and VML. 

Over three courses, the group tackled some of the key challenges and opportunities facing their businesses.
 
In the true spirit of collaboration, we thought you might find it interesting and useful to review a summary of the discussion.

The following 3 articles explore those conversations and the key takeaways...

Swimming Upstream

April 24 2017

Michael Farmer’s book, Madison Avenue Manslaughter, predicts a stark future for advertising agencies, facing tougher workloads and lower fees. This has forced industry leaders to explore new revenue models and we investigate them here.

Doing it on Purpose

April 24 2017

We talk about our adopted purpose: every time we place a senior hire, we place a child refugee into foster care.

Diversity

June 03 2016

Diversity is not a ‘street dance’ group – agency head brings ‘more diversity’ to the office.

Re-DEFINE DIVERSITY

June 03 2016

Our managing partner, Gareth Moss, talks about why diversity has become such a focus within the agency landscape.

What is capabilities planning?

June 03 2016

We feel very privileged at The Blueprint, week in, week out we have the opportunity to talk with and hear the ideas of some of the most inspiring leaders in the industry.